Flatlands Jessup Rebranding

Flatlands Jessup Insurance Group Is Now Flatlands Insurance Group

Before reading on, here is what matters most:

• Nothing about your coverage, your account manager, or the way we serve you is changing.

• We are the same team. We have the same phone numbers. We operate from the same offices in Greenville, Washington, and New Bern. We are simply moving forward with a simpler name.

What is changing with the rebranding?

Only the name and logo.

You will begin seeing Flatlands Insurance Group on emails, documents, our website, and signage. For a period of time, you may still see the old name in certain places. That is normal during a transition. Updating every platform, directory, and printed material takes time.

If you see either name, you are in the right place.

What is staying the same?

While the name is shorter, the commitment behind it is not.

We are still focused on serving Eastern North Carolina. We are still committed to clear communication, thoughtful advice, and steady support when you need it most. We are still here in Greenville, Washington, and New Bern.

Insurance may not be flashy, but it is important. When something goes wrong, it matters who you call. Flatlands Insurance Group is the same team you have trusted, just operating under a simpler name.

Is this a new company?

No. This is not a sale. It is not a change in ownership. It is not a restructuring. It is not a merger that impacts your relationship with us. It is simply a brand simplification.

If you have worked with Flatlands Jessup Insurance Group, you are still working with the same people under the name Flatlands Insurance Group.

Why simplify the name?

Because clarity matters.

For more than sixty years, we have helped families and business owners across Eastern North Carolina make sense of insurance. We spend our days helping people cut through confusion, understand coverage, and make practical decisions.

This change follows that same philosophy. The name is shorter. It is easier to recognize. It reflects who we are today and where we serve.

Just as we aim to simplify coverage decisions for our clients, we decided it was time to simplify our name.

Do I need to do anything?

No. Your policies remain in place. Your billing remains the same. Your claims process remains the same. Your contact information for us remains the same.

There is no paperwork to sign and no action required on your end. If you do nothing at all, everything continues as it always has.

Are your offices or phone numbers changing?

No. We continue to serve online clients throughout the country and in-person clients from our Greenville, Washington, and New Bern offices. Our phone numbers have not changed.

The person answering the phone might be from one of our other offices now, but those handling your policies and providing you service are the same.

Does the website have a different address?

Our primary website is now flatlandsgroup.com.

If you have flatlandsjessup.com bookmarked though, it will still take you to the same place.

Will my documents or certificates look different?

Possibly. As materials are updated, you may see Flatlands Insurance Group listed where Flatlands Jessup Insurance Group previously appeared. That change does not affect your policy, coverage, or carrier relationships in any way.

How do I know communications are legitimate?

It is always wise to be cautious.

Emails from us will overtime reflect the new name and logo. Our email addresses will also change from @flatlandsjessup.com to @flatlandsgroup.com. What will not change is how we communicate.

• We will never unexpectedly ask you to send sensitive personal information without context.

• We will not change payment instructions without clearly communicating with you directly.

• We will not pressure you to click unfamiliar links.

If something ever feels unusual, call us! You can contact your account manager using the same phone number you already have saved.

Will anything about my coverage change because of this?

No. Carrier relationships remain the same. Policy structures remain the same. The advice you receive remains grounded in your needs and goals.

The only change is the name under which we operate publicly.

How long will both names appear?

For a while. You may see the previous name in older documents, third party listings, or certain carrier systems as updates continue to roll out.

If you ever have a question about something you see, don’t hesitate to reach out.

Where can I learn more?

We have created a short one page explainer PDF that outlines the key details of this transition. If you would like a quick overview, you are welcome to review it.

You can also explore our updated website at flatlandsgroup.com or simply reach out to your account manager.

We are always happy to answer questions, even small ones.

Are your Core Values changing?

No. Our name is simpler now, but our values remain unchanged. The standards we hold ourselves to are the same ones that have guided this company since 1963.

Below is a list of our Core Values and why they are important to us:

Wow-ing Customers

We know insurance isn’t exciting. It’s something you pay for that you hope you never have to use.

“Wow-ing Customers” doesn’t mean flashy marketing. It means doing the basics exceptionally well:

• Returning calls and emails promptly

• Educating you on your options and explaining coverage in clear terms instead of industry jargon

• Offering not just policies but peace of mind

• Being a stabilizing force on your best day and your worst

If you ever have a claim, a billing issue, or a coverage question, our goal is simple: you should feel heard, helped, and taken seriously. That’s our version of “wow.”

Leveling Up 1% Everyday

We believe small improvements add up over time.

That means we invest in learning. Our team regularly pursues advanced certifications and professional designations so we can better understand emerging risks, changing regulations, and new coverage options. We hold divisional trainings so our risk advisors and account managers continue building mastery in their specific areas.

You might be asking, “Why does that matter to me?”

Because insurance changes. Markets shift. Policies evolve. Carriers adjust guidelines. If your insurance agency isn’t learning, it’s falling behind.

Leveling Up 1% Everyday means we stay sharp so your protection stays strong.

High-Fiving our Team

Good service starts with people who enjoy where they work.

We make a deliberate effort to foster a positive workplace where effort is recognized and success is celebrated. We believe in encouraging one another, giving credit freely, and building each other up.

At the same time, we hold ourselves accountable. Accountability here is not about blame. It’s about ownership. If something needs to be fixed, we fix it. If something can be improved, we improve it. If there is an issue, we address it directly and move forward.

When a team feels supported and responsible at the same time, clients benefit. You get consistency. You get follow-through. You get people who care.

Building our Community

Eastern North Carolina is not just our service area. It’s home.

We believe businesses should contribute to the communities that support them. That’s why we invest time and resources locally.

In addition to annual company-wide projects working with Toys for Tots and the Salvation Army, we are one of the primary sponsors for Ripe for Revival.

Ripe for Revival is a local nonprofit that collects donated food from farmers and distributes it to low-income communities using mobile buses.

Last year, we donated a bus to support their efforts. With that bus alone, over 29,000 meals were served across Eastern North Carolina. Our team also volunteers during work hours each week to help with food distribution.

We truly love eastern North Carolina and feel blessed to be able to call it home. Our goal will always be to help build a stronger community for our local families and businesses.

Acting with Integrity

This one is simple.

We tell the truth. We give straightforward advice. We explain what is covered and what is not. We do not oversell. We do not hide behind fine print. If something is not the right fit, we say so.

Acting with Integrity means doing things the right way and working hard for those who trust us with their insurance needs.

Delivering Results

To us, this means focusing on what actually matters:

• Timely service

• Proper coverage

• Clear communication

We take that responsibility seriously.

More Questions?

Contact us today! We appreciate you more than you will ever know.